Dec 26, 2020A Frustrating Oxymoron in YouTube’s Ad AlgorithmI might be in the minority, but I enjoy watching ads. They can make you laugh, cry, donate to ASPCA… but most importantly they make your brain perform rigorous mental gymnastics every time a new product catches your attention. I wonder how expensive that is? Does it come in more…Annoying3 min readAnnoying3 min read
Dec 24, 2020The Dr. Squatch Soap Saver and When “Free of Charge” Works for Your Bottom LineLast year I got an ad on YouTube for Dr. Squatch all natural, hand-cut soap. The ad was read by talented spokesman, James Shrader, who convinced me that the soap I was using wasn’t ‘up to snuff’ on soap standards. The whole video was set in a forest and ran…Marketing Strategies3 min readMarketing Strategies3 min read
Dec 23, 2020What Happens When Air Taxis Fall?No technology is ever 100% reliable, and I’m no scientist, but it seems like planes don’t want to be in the sky in the first place. Aviation is fraught with high profile mistakes, and it’s only a matter of time before air taxis join in the fun. …Evtol4 min readEvtol4 min read
